• Marketing Management • Strategic Communications • Senior Stakeholder Management • Brand Management • Business Strategy • Corporate Communications • Media Planning & Buying • Business Operations • Marketing Operation • Public Relations • Franchise Operation • Retail Operational Management

• Preparing Strategic Communications Plan & Business Development Plan for the CEO • Industrial Automation & Corporate Sustainability • Coordinating with marketing teams to execute marketing plans, including creative agencies, vendors, and cross-functional teams • Maintain Public Relations & External Affairs • Maintain Organization's operation and administration. • Liaising with internal and external stakeholders, including board members, investors, and clients. • Supporting the development and implementation of marketing strategies and campaigns

• Developing the branding strategy for ATL, BTL & TTL communication, and Media Planning to promote company products properly. • Manage internal communication channels to ensure the operational team managers and support staff are aware of campaigns and promotions. • Communicate & coordinate with the media agencies for implementing the promotional campaigns effectively. • Analyze the monthly sales data product-wise and region-wise to understand the sales trend. • Coordinate conducting periodical market research activities to understand the market pulse. • Integrated Marketing Communication (IMC) Planning. • Developing TVC and RDC Concepts. • Involvement in Organizing Events. • Helping shape and communicate vision and mission. • Lead creative development to motivate the target audience to “take action” • Measure and report the performance of all marketing campaigns, and assess ROI and KPIs. • Monitor market trends, research consumer markets, and competitors activities > Milestones: In recent years • Actively took part in making BDT 9,000 million revenue portfolio to turn into BDT 16,000 million revenue annually from 2018 to 2021. • Achieved consecutively Best Brand Award, Super Brand Award, Master Brand Award, Most Loved Brand Award & Many More Local & International Awards & Certifications.

• Planning & Preparing Radio Commercials (RDC) for Clients. • Planning & Preparing Television Commercials (TVC) for Clients. • Maintain liaison with Clients. • Writing briefs for Creative development ATL and BTL Activities • Develop & supervise advertising campaigns in Print, Electronic, and Digital & Outdoor media. • Identification and development of business-building ideas and works with other business unit team members. • Plan, develop, and execute Social & Digital media campaigns for Our Clients

• Plan, organize, direct, control and evaluate the operations of informa tion systems. • IT System Development • IT Infrastructure management • Design, develop, integrate, test and implement information systems business solutions

• Marketing Management • Strategic Communications • Senior Stakeholder Management • Brand Management • Business Strategy • Corporate Communications • Media Planning & Buying • Business Operations • Marketing Operation • Public Relations • Franchise Operation • Retail Operational Management

• Preparing Strategic Communications Plan & Business Development Plan for the CEO • Industrial Automation & Corporate Sustainability • Coordinating with marketing teams to execute marketing plans, including creative agencies, vendors, and cross-functional teams • Maintain Public Relations & External Affairs • Maintain Organization's operation and administration. • Liaising with internal and external stakeholders, including board members, investors, and clients. • Supporting the development and implementation of marketing strategies and campaigns

• Developing the branding strategy for ATL, BTL & TTL communication, and Media Planning to promote company products properly. • Manage internal communication channels to ensure the operational team managers and support staff are aware of campaigns and promotions. • Communicate & coordinate with the media agencies for implementing the promotional campaigns effectively. • Analyze the monthly sales data product-wise and region-wise to understand the sales trend. • Coordinate conducting periodical market research activities to understand the market pulse. • Integrated Marketing Communication (IMC) Planning. • Developing TVC and RDC Concepts. • Involvement in Organizing Events. • Helping shape and communicate vision and mission. • Lead creative development to motivate the target audience to “take action” • Measure and report the performance of all marketing campaigns, and assess ROI and KPIs. • Monitor market trends, research consumer markets, and competitors activities > Milestones: In recent years • Actively took part in making BDT 9,000 million revenue portfolio to turn into BDT 16,000 million revenue annually from 2018 to 2021. • Achieved consecutively Best Brand Award, Super Brand Award, Master Brand Award, Most Loved Brand Award & Many More Local & International Awards & Certifications.

• Planning & Preparing Radio Commercials (RDC) for Clients. • Planning & Preparing Television Commercials (TVC) for Clients. • Maintain liaison with Clients. • Writing briefs for Creative development ATL and BTL Activities • Develop & supervise advertising campaigns in Print, Electronic, and Digital & Outdoor media. • Identification and development of business-building ideas and works with other business unit team members. • Plan, develop, and execute Social & Digital media campaigns for Our Clients

• Plan, organize, direct, control and evaluate the operations of informa tion systems. • IT System Development • IT Infrastructure management • Design, develop, integrate, test and implement information systems business solutions